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The Never Not Now
The Never Not Now
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Austin’s Nakia & The Never Not Now deliver a high-voltage blend of electric, modern soulful rock, driven by deep grooves, soaring harmonies, and an electrifying stage presence. Fronted by Nakia—a commanding vocalist and consummate showman—the band fuses vintage soul, gritty rock, and cinematic synths into a sound that’s both timeless and cutting-edge. While many first met Nakia during his breakout run on The Voice, he’s long been a force in the Austin scene, backed by an all-star lineup of musicians whose rich backing vocals create a wall of harmony. Their sound channels the grit of The Nightsweats, the swagger of Otis Redding, the funk of Prince, and the rock of INXS—powered by blazing guitars and groove-heavy synths.
A staple of Austin’s live music scene, Nakia & The Never Not Now hold a residency at C-Boy’s Heart & Soul and have rocked stages from The Saxon Pub to the F1 Grand Prix at Circuit of the Americas. Their live sets blend originals from Nakia’s deep catalog and latest album Signal, fresh unreleased material, and the occasional choice cover. Whether in a packed club or on a festival stage, they deliver a soul-stirring, high-energy experience meant to be felt as much as heard. Quit fucking around. Come find out.
DAMAG3

music in demand
Music in Demand is your ultimate go-to for booking LGBTQ+ musical talent, with a global roster of out-and-proud artists, bands, DJs and other performers working across genres to promote visibility throughout the music industry. Music in Demand represents diverse musical talent — from rock and roll, pop, classical, electronic, hiphop, country, dance, spoken word and more.
Visibility for LGBTQ+ audiences isn’t just a Pride-month moment—it’s a year-round commitment.
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music in demand Steps
Booking Music in Demand talent and/or experiences is as easy as 1, 2, 3, 4

REQUEST A QUOTE
Submit your event details sharing the event vibe and budget.

TALENT SELECTION
We’ll send you a curated list of talent who are available for your event.

EVENT PLANNING
We handle all the nitty-gritty: negotiations, contracts, marketing collateral and talent riders.

SHOWTIME
Your selected talent arrives ready to serve performances that are giving tens across the board!
Celebrate Pride
For the LGBTQ+ community, Pride is an important time to come together with chosen family to create visibility, mobilize around important issues facing the gayborhood and celebrate living our truth.
The Never Not Now, a proud member of the LGBTQ+ community, is available for Pride campaigns along with corporate events and Pride festivals.

BRAND PARTNERSHIPS
Interested in working with The Never Not Now to create and share content on social media? Gaybors in Demand, a proud member of the Gaybors Group, is the destination to create content for and with the LGBTQ+ community.
Join agencies, brands, destinations, events and Pride festivals who have worked with The Never Not Now including:

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gaybors fund
Grassroot nonprofits are the heartbeat of the gayborhood. These smaller organizations do vital, on-the-ground work, yet frequently struggle to access the working capital, grants and program funding needed to sustain their impact—and sometimes even to keep their doors open.
The Gaybors Fund is here to help bridge the gap.
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